Emma Watson for Lancôme's Trésor Midnight Rose

I just seen the commercial/ad for Tresor Midnight Rose starting Emma Watson, the face for this product and I don't know what to make of it. I think she looks beautiful but the commercial doesn't make me curious about fragrance or make me want to go out and buy it. I feel like it's missing something but I can't quite put my finger on it.  Has anyone seen this commercial? If so, what do you think?